A market study of colour printers

Perfect · 2011-06-01 17:13

The market for the manufacture of the printer appears to be a booming one. The manufacturers are clearly looking to expand and find new products for the growing market. Manufacturers are interested in the field of color printer for purely expansion. There is strong competition between manufacturers and everyone is concentrating to maintain low prices to capture the market. We must say here that, although black and white cooperation department of Hewlett-Packard. are the market leaders, the company that reigns in the color segment still remains undecided.

However, the future of the market for color printers that are supposed to be a bright, according to those who invest in these companies. Investors are more optimistic, since these printers, with four times the toner cyan, magenta, yellow and black of a black and white printer, images are produced much higher quality. The market, currently a billion dollars, increase the variety.

Adding to its range of products, introduced its printing giant Lexmark C52x series, which included the c524n last June. Previously there was a huge gap in its line-up color was not just the low-end c510 with a capacity of 8 color and 30 black and white photographs in a minute that was not all that fast. There is also, side by side, the C762 high-end, despite having a higher speed, was much more expensive and therefore difficult to afford for small offices and home users. As there was no other product that meet the demands of users of Lexmark's competitors had an advantage over him.

Lexmark c524n introducing But things changed.
This product was presented with a very low price range, so affordable. It offers a resolution of 1200 dpi * 1200, this network color laser printing has an output of color and can print up to twenty-page per minute. The first page can be printed in just 13 seconds. The model has a maximum monthly duty cycle of 65,000 pages, which is pretty impressive. The new C524 also reduces the time taken for print jobs significantly, as has a 437.5MHz processor and memory 128MBytes. The memory can be expanded up to 576, reducing the waiting time to take the print jobs. Moreover, color care technology and Lexmark Coverage Estimator help in managing the costs involved in using color toner. The model, which weighs 57 pounds, is 17.3 inches wide, 19 inches high and deep 20.2. Model also comes with a CD that consists of user guide and printer software, power cord, output paper tray extension, created toner and the sheet of cyan, yellow, magenta and black. The product has a warranty period of one year to repair the site.

It goes without saying that the outsourcing of IT and consumer electronics lower product manufacturing costs, which helps to lower prices of goods produced. The question is how low that producers maintain their profit margins to stay in the race in the current market for color printing?

The current analysis laboratory examined c524n to a volume of 120,000 units of product under the assumption that the model was produced in China. An analysis of the acquisition costs of commodity components, manufacturing costs of fabricated components and job placement rates. The production cost was estimated at around £ 265 per unit. The distribution of expenditure was the cost of the printer mechanism and set at around £ 51. The account of the electronic and assembly of 60 pounds. Other costs include laser power supply, mounting supplies, fuser assembly, paper mounting, panel mounting assembly of electronic products, final arrangements, etc.

At the time of launching the product, the product is supposed to be priced at £ 390. However, Lexmark product price in almost half the price originally anticipated in some places. To maximize revenue, the company said in a smart move, equipped with the toner of different toner cartridges. The toner content is increased or decreased according to the client's budget. The more expensive models that contain more toner meets the demands of the business segment, while the lower-priced models with low-yield cartridges are ideal for small offices and home users.

The product, being a fair price, was a great success, perfectly equipped to meet the needs of buyers and manufacturers to compete with its competitors in the market for lucrative printer color. Lexmark is required photorealistic print quality. Due to its chemically processed, spherical toner delivers a 1200 * 1200 dpi resolution and also because the new printhead into four lasers in one unit with a mirror. Lexmark enabled the machine to take the enterprise market and its competitors, notably Hewlett-Packard.