More work needed from the webmaster is to get your traffic and keep customers / visitors coming back. The construction site is one thing, but simply build and publish a web site does not guarantee traffic. In fact, a website can be beautiful and an example of the latest technology and still not attract a single visitor if not promoted properly. Here are 10 tips to guide you to success with your website.
(1) Internet is a new medium.
At least compared to print, it is. A website is a waste if there is something that simply re-hash that could easily get into print. Do not have the site be just an online brochure. Place the features that take advantage of the Internet as a means of communication. Filter information for them. Provide search capability. Provide interactivity with features like forums, quizzes and tools. Web visitors like to interact.
(2) Treat time as a valued customer.
When a person visits your website, you have their attention at that point in time. You need to use it or lose it - fast. Most visitors have short attention spans, you need to design your site homepage so that it captures attention and provides what they want immediately. His walk like a restaurant. If you walk and you stand there and nobody comes to greet you, you might wonder what is happening. But if the hostess comes and greets you right away and walks over to a table, then you will be there for awhile and eat. The same analogy applies to web sites. Do not complicate your website. The best results are obtained if very clear where to click to find what they need.
(3) Design the site to customers, not the company.
Your site must meet the needs of customers, not the company. Therefore, do not post content that is not really useful for users of the site. And to avoid more flattering marketing hype of the company. It inflates the ego of society more than it helps your customer.
(4) Involve visitors.
Keep the visitor involved and make them feel like a valuable partner. Actively ask for comments and suggestions. Ask for communication from your visitors and the response to the rapid communication. By making the communication, capture their email address. This lets you communicate with them long after they have changed and forgotten you.
(5) What is current.
You need to have your website that is timely and relevant to the client's life. News by month of age, is not interesting. Publish information on the dry, which never changes, it is interesting. Yes, you need product information and other information on your website that will not change much, but you can also send a message more timely. You can, for example, post content about how their products can be used in certain situations in life. Provide tips and techniques - things that are immediately applicable and solve a problem.
(6) Pay attention to the shape and design.
Some sites simply too much to do in the eye-candy. Big graphics just for the sake of graphics often impress the site's designer more than the visitor. Do not use graphics that are large and purposeless. Remember that some visitors may still access your website via dial-up. Your site must load quickly for all users. A slow website will cause users to leave quickly. Also, pay attention to size and graphic design. Many web designers operate on fairly large screen resolutions and sometimes forget that even though a graphic looks great to you, you will see huge for someone in a lower resolution. On the other hand, do not go too light on graphics. A place that is not well designed and with the default font and no color is not very aesthetic. Any visitor to the site, whether we admit it or not, judges your company by your website unless they have something else to move forward. A well-designed site communicates professionalism. A poor design makes the site looks like a afterthought.
(7) Promote.
When a visitor communicates with you via email, it's best to use a web form. Not only will this keep your email address from being picked up by spammers, but also allow you to ask your customers for their email address and then store that address for later use. Employ the "push / pull" marketing strategy. A visitor coming to your website is the attraction, but later want to add new content to them in the form of a newsletter or other promotional material. Start a mailing list and use it. Invite visitors to register. Promotion makes or breaks a business, and provided they comply with the ethical considerations of your mailing list, to be administered.
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do not use the machine in a cocoon.
The Internet is a medium that is shared by millions of people. When you configure your site, do not work as a self-contained island. Exit and stay in tune with what is happening on other web sites related to your own. Participate in the forums. Posting links to other websites and ask for a link in return. Create partnerships with other sites if appropriate. When it comes to communication, people like personal contacts. Hidden behind the general e-mail address like "sales" and "information" is fine as long as there is a way to also email us directly. A company site which allows email direct to the management is good. Just remember how much I hate calling a company and getting stuck in their phone system. Sometimes you just want to talk to someone. Give your visitors than capacity.
(9) Have a plan to attract repeat traffic.
Use newsletters, Outgoing email, contests, forums, clubs, auctions - anything that will get people back to your website. By posting links to other websites, not just send your visitors elsewhere. You can never return. Provide an output page. Give them a pop-up when they try to leave your site. Or at least make external links open in a new window.
(10) tracking visitors
Pay attention to the statistics of your site and act accordingly. What are people reading? How did you find? Did they just arrive and depart directly from your homepage? How long as they are on their website? Do they return? These data are extremely valuable in fine-tuning your website based on customer needs and requirements. Remember, the biggest mistake of any webmaster is designing the site for what THEY want. A successful website is designed for the target audience, not to impress the site owner.
Topic: 10 Tips For Web Success (Read 1360 times)
