Buyers are in place, who are interested in the product, but the design of your shopping cart is causing the loss of many if not most of their customers. Sound familiar? It should.
Recent research indicates that the average e-commerce site is losing about 75 percent of buyers during the shopping cart of a transaction. While the statistic is probably influenced upwards by a few terrible Web site, the fact is that most sites are losing a large number of customers for not focusing on your shopping cart. Fortunately, taking relatively small steps, which may significantly reduce your shopping cart abandonment rate.
Fewer steps are better
This mantra is as old as commerce itself. By forcing customers to go through several pages that probably will see some defections. You must ask yourself, is all the information I am collecting really necessary? Is there any other configuration that could reduce the number of steps that my clients face? Surprisingly, however, this is probably the last step to take. Unless your process is very laborious, empirical studies indicate that this is likely to affect minimum wear costs and effort involved. So, I'm not saying not to reduce the steps of payment, only to be given priority to the other steps above it.
Indicators of progress
As electronic commerce and brick and mortar, the biggest inhibitor for conversions is uncertainty. This is certainly easy to imagine if we consider some examples of brick and mortar. Best Buy stores have made the transition to a single line for all their cash instead of having customers to choose an ATM that line the front. Why? The answer is simple, the uncertainty is detrimental to the conversion rates. Humans have an instinctive desire to know what lies ahead. By including an indicator of progress every step of the checkout process you will see some significant increases in customer retention. Even if you have a step-by 10 boxes, giving customers know where along the process will ensure a greater number of terminations.
Photos, Pictures, Images
Buyers respond to sensory stimulation. People like to take things off the shelf and inspect. Because this option is not available for e-commerce sites, it is necessary to compensate for this deficiency in the best way possible. One way to ensure a better conversion is to include images, not only in the store, but also in the car. Buyers, especially those who are new to electronic commerce will check and check again that have made the right choice. Many of these customers are lost if they are forced to use the back button on your browser to do so. By placing an object image can be purchased at the shopping cart, most of this need is relieved, ie, lower dropout for you.
Total cost of providing the first estimates
One of the highest concerns of customers is their distrust of e-commerce sites at the time of shipment. Maybe it's the year of telemarketers selling junk products for next to nothing and then make their profit on shipping. Whatever the reason, it is important to allay fears of hidden costs as soon as possible by providing users with a total budget sooner rather than later. Is there anything to say about what the customer with a low price of lead-ball? Yes, however, after the leader is important that customers know what they are actually paying as soon as possible to give a few minutes to acclimate to the enlargement.
Topic: 4 Steps to Lower Your Shopping Cart Abandonment Rate (Read 1976 times)
