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HOW TO DESIGN A SEARCH ENGINE FRIENDLY WEBSITE

Started by Perfect, 2011-11-27 13:55

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digital marketing

Perfect

Search engines favor websites with well-designed text content of many of their top rankings. Here is

some tips on how to design a website to be ranked in the top search engines.

Text Content
The cornerstone of your website is the content of the text. Make sure that the site contains enough matter matter

from the beginning. The home page will introduce and describe the site's content, while each section goes into more detail on the subject in question.

By adding text content to your site, identify key search terms, and use them in context. Where

highlight search terms as possible, placing them in the text bold or H1 tags. This makes the key

search terms are highlighted so that the search engines as important brand.

Mark
Although all search engines claim to be able to navigate through the frames, which still complicate matters. The

best advice is to completely avoid frames. Frames site listed in search engines, but no matter how

Many tricks are used, never seem to be listed as high as the equivalent without frames.

If you have a frames-based site, consider the reconstruction without frames. You will see the ads soar.

Forward Page
Many sites are using the forwarding of the page. It is used on the homepage of a site to determine whether a

visitor has Flash installed, or the browser you are using. After testing the machine of the visitors, who are

forwarded to the appropriate real homepage.

This practice does not help with the search engine listings. The home page should be designed to work

with any browser, and visitors should be able to proceed in a Flash site or a

Site HTML standard. In any case, forward beyond your home page is to lose the opportunity to introduce

a lot of text content to visitors or search engine.

Heavy graphics
Do not use too many graphics on each page, and certainly not valuable text embedded in graphics.

Search engines see all the charts of the same - indecipherable binary code - and the text included

not be read.

Where to use graphics, make sure you add alt-tags to describe the image, including the keywords

and the search terms in your case.

Dynamic Pages
One of the best things about the Internet today is the immediacy of information. Dynamic websites possible to avoid hitting the content up to date with minimal effort. There is a fallacy that if your

site contains dynamic pages will not be indexed by search engines. This belief is only partially true.

Search engines will visit any page,. Asp,. Php,. Cfm etc. If the URL of the page ends with the

extension, such as / name of the page. php to be indexed and added to the search engine. However, if

dynamic information is transmitted within the URL, for example pagename.php? section = 2 & username = xyz, then the

page will not be indexed.

The idea behind obtaining lists of dynamic pages is to ensure that your home page and other

top-level section pages do not include dynamic information in the URL. More at the place, safe,

include all the dynamic information they want, but at the top level, ensure that sufficient

apparently static information to gain something from the search engine listings.

If you already run a fully dynamic site, take a look at our optimization section for some ideas on

Traffic promotional capture pages.

Flash
Try to avoid the construction of its main site in full Flash. If you do, you also have to build a

alternative site in HTML or will not receive any listings. Search engines can not read

all within a Flash file.

The use of Flash on a website is acceptable, provided that their use is monitored. Animation and motion

logos are great - they add interest and depth to a site. Flash buttons and text embedded in Flash

not so great. Search engines do not follow links to other pages and can not read or index any

text in the Flash file. Use flash sparingly.

Navigation
The search engines start from the home page and follow all links on the site until they reach a dead-end before jumping to the next page in your list. The key to good navigation is to ensure that search engines that can reach your site much as possible before jumping to the next page.

At least, every page of your site should have a link to the homepage. This is crucial.

In addition, links to each of the other main pages within the site to help the spider moving around more

efficiently.

If your main navigation is a set of buttons at the top of the page, as on this site, add some small text

links at the bottom of each page just to make it easier for search engines and visitors leaving your site.

   


OVIE

What to Look for in a Search Engine Optimization Company?

The search engine has laid down its rights to be depicted as one of the basics of the Internet. It has consolidated its power in terms of aiding surfers do their Internet-related activities. It has been found out that 9/10 Internet users utilize search engines to be able to look for the information that they need.

The search engine optimization has become a full-time sunshine industry. Many companies have been established to do search engine optimization-related jobs. There is a great demand for these kinds of services because search engine optimization has a long learning curve and will take much time from people who would want to do this themselves.

As we all know, there are a lot of hoaxes and scams out there in the Internet. It seems that as the Internet grows more and more complex, so do the scammers. In hiring the services of a SEO company, there are many factors that one should consider, given the fact that this endeavor will cost money and can make or break the website.

This article tries to give tips on how to choose a SEO company to hire. Here are some of them:

1) Assess the service of the SEO company

As with any other company-seeking endeavors, service is always the key dimension that one should look at. There are many ways of pre-assessing the service of a SEO company towards it customers. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response of the company, one can initially assess its service.

2) Search engine optimization takes time

In hiring the services of a SEO company, one should always take into mind that search engine optimization takes time. If a company promises to deliver unreasonably fast results, they are probably making a fool out of you. Search engine optimization requires research and research requires time.

The normal SEO process takes around a month or so. No effective SEO efforts can be done in a week or two.

3) No guarantee

There are many factors to consider when optimizing search engine hits. Search engines use different algorithms and their spiders can vary. A SEO company which promises to make a website number 1 in search engine listing may be pulling the legs of its customers. A legitimate SEO company will be straight-forward and honest and will tell its clients that no single company can give a guarantee to the top spots in search engines. Remember that search engine optimization is not a comprehensive and exact science. It is more or a trial and error game than hard science.

4) Reports

A good SEO company will be able to tell its clients details regarding the standing of their websites. They will be able to track the developments of their clients' websites in terms of their keywords, links and more importantly, their rankings in the major search engines.

5) Testimonials

A testimonial is the most powerful tool in proving a company's worth. A satisfied customer is always a good indication of the effectiveness of a company's operations and will always be the most credible piece of information about its integrity.  If one can, he should find people who have garnered benefits from hiring a SEO company or at least try to validate the testimonials which are claimed by the SEO companies that he is choosing from.

6) Price

The price of the services of an SEO company should never be the main factor to consider when hiring it. Yes, it is important to consider the costs but one should look into the whole picture. A higher price will not necessarily mean that the company is better than the cheaper ones. One should also avoid companies which offer unreasonably low prices. Again, search engine optimization is no joke and one should expect to spend to be able to get results.

7) Other commitments

Make sure that the SEO company is primarily involved in search engine optimization and does not treat it as a sideline. SEO takes effort and dedication. A paying customer deserves to get results and his demands should not be put on the side lines.

One should be careful in hiring a SEO company because he will be spending much important money for its services. Also, if one hires an inefficient SEO company, he will be losing time and a lot of opportunities. Take in mind the basic tips above about selecting a digital marketing agency company and choose the best one which suits your needs.

OVIE


Perfect

The best search engine marketing strategy is focusing on the end users of the website not search engine itself. Meaning, build a website for your users not for search engine technologies.


OVIE

We can not rule out building website for search engines . Currently , Search Engine Optimization has evolved. As a web developer we must put into consideration building mobile optimized content for our online audience. This has led technology gaints such as Google and Facebook to introduce Accelerated Mobile Pages (AMP) and Facebook Instant Articles.

Perfect

My point still users' focus, not search engine focus. Because whenever people go and carry out activities, next is search engine following them, hence users's focus. For example you said: mobile optimized content for "online audience".That is what it should "audience" be "Not search engines" unless you want to loose both.


umerali

If You want that your website is Seo friendly so you should Have to learn little bit about seo and the basic thing Like title description and H1 tag and the website content that all basic thing Will help you to make Seo friendly website or you should have to contact web design company to there are many professional who could help you to make your website Seo friendly

tylor

i think the main part of search engine friendly website is a seo structure when you build a good structure your website will boost in a google.




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