SEO is undoubtedly the best method for generating traffic and profits. That said, it is necessary to understand the inherent conflict that can arise with SEO.

SEO conflicting expectations

SEO is both the technical effort and the art of getting your site highly ranked in search results on Google, Yahoo and MSN. There are two competing factors in the effort, time and volume of traffic, which can lead to clients who have unreasonable expectations.

The conflict which led to misunderstanding in line with expectations SEO keywords. Obviously, an optimization program is designed to stay on top of the ranking of different keywords. The problem, of course, is the more traffic a keyword occurs, the greater the number of sites competing for the classification under the sentence. Inevitably, this translates into a long period of time to get the top spots.

Obviously, most customers want the top as quickly as possible. The best way to do this is to identify the keywords that have decent traffic, but few sites competing for the classification. In this campaign, customers see results relatively quickly, but have fallen into a trap. Even if they are in number one position in the search engines of the first three, which have limited the amount of traffic you can receive. This leads to frustration because the income is actually covered.

A proper optimization plan should focus on both short and long term rankings. When the site's homepage and other pages should be devoted to centralized keywords with monstrous amounts of traffic that require a lot of time to get the first places. To counter this, additional pages will be built focuses on the key words for which there is less traffic, but for those high rankings are available relatively quickly.

The exact period of this approach are totally dependent on the subject of the page and the keywords in question. For a new site, you can expect to see in MSN ranking within a month, Yahoo in four to six months and Google in six to nine months. For an established site, the figures will be shorter, but depends on the results of keyword research in the specific field.

Understanding optimization is the key to reasonable expectations of SEO. A mixture of short-term and long term is the best method of attack in most situations.