If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they are in place at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenon. So, where did you go? In the cold? No, by going after "lateral" keywords and terms that can produce a site that is even more profitable than these other sites. I'll show you how you can do just that.

What I mean by "better lateral paying keywords?" In essence, these are the words or terms that webmasters dismiss as not relevant or are not related to certain high-paying keywords. For example, you know that the term "adware" has a good payment. That team of your article or page accordingly AdSense ads that produces lucrative and, instead, come with ads that are relevant, but do not pay great. In case you do? No, of course not. In contrast, similar research may also serve in high paying ads and go with them. In this case, the following could be considered:

adware blocker

Adware

lavasoft adware

free adware removal

adware spyware removal tool

remove adware

adware

search and destroy adware

As you can see, each term contains the keyword "adware" but other words are added. In a recent survey conducted by some of these "lateral" words / terms paid even more than the "free adware" terms. Also, some nice ads served too.

What about mesothelioma? Is not it a hot keyword? Yes, and one overworked. Keywords sides for consideration here may include:

lawyers

lawyers

asbestos cancer

lung cancer

personal injury lawyer

personal injury lawyer

The common thread of these words? Mesothelioma was not even mentioned. Of course, when you think of "lawyer" or "lawyer" to think about ambulance chasing terms like Bextra, neglect and medical neglect. Heck, if other ads are served instead of mesothelioma ads, do not despair. More likely is that the deep pocket lawyers give a good pay per click for these keywords too!

Well, one last example before we turn loose to do their own research. Keywords: credit cards.

student credit card

airline credit card

credit card business

Visa Credit Cards

consolidation of credit card

credit card rewards

credit cards online

0% interest credit card

cash back credit cards

credit counseling card

The options for some keywords are obviously more than others. If you write your own articles and / or web content you may have to experiment to produce the highest paying keywords. However, these "lateral" keywords will push up its profits almost as much as standard keywords. Now, go and do your own research!