A Case StudyHow AdHang, a Nigeria-Based Digital Marketing Firm, Drove People in the Tens of Thousands to Witness the Wonders of the SupernaturalPastor William Folorunso Kumuyi is the founder and General Superintendent of the Deeper Life Bible Church, Nigeria. He held a crusade recently in National stadium Abuja. Tagged: A Day Of Supernatural Wonders With Pastor W. F. Kumuyi. AdHang was hired by the organizers
to promote the crusade online.
The problems:Un popular up coming crusade event in Abuja.
Inability to reach masses.
Need a promotion targeted at people mostly in Abuja.
Need to convey the crusade theme and features to the public.
How the organizers tried solving it:Distribution of handbill
The organizers realized that above is not an enough to pull masses to stadium. Therefore, the organizers searched for an event online promotion experts in Nigeria.
AdHang team was hired because of the team superior expertise in event online publicity in Nigeria.
How AdHang helped:-Creating a massive awareness about the crusade event
-Informing and educating targeted masses about the crusade through content marketing and strategic banners placement and creating sense of occasion around the event.
-Employed search engine sponsored display, contextual ads, social networking sponsored display, and over ten different online discussions forums.
-At last minutes, before the crusade kicks off, AdHang re-launched a round-up promotion with different landing page at
http://www.cokoyes.com/abujamiraclecrusade/ which serves as a reminder of the crusade event, latest updates and also, provides direction to locate the venue of the crusade through virtual Map.
Result:-AdHang’s promotion stimulated a buzz and discussions across different platformS online.
- AdHang created sense of occasion around the event.
-Over 500, 000 people were reached online.
-Over 70, 000 people attended the crusade (which is more than Abuja’s national stadium capacity of 60,491; as a result, there were so many people outside the stadium).
-Organizers were very happy and called AdHang to thank the team about the exceptional event’s promotion service offered as the result is beyond their expectation.